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Advertise With MangoButter.com
Welcome to MangoButter.com's Advertising Information Page!
MangoButter is an innovative, user-friendly business-to-business solution for
small business owners who like to to business with other small business
owners who offer the products and services they need to grow. While our
listings include companies that are quite large, our focus is on connecting
independent (Indie) business owners who often wish to do business with
people who are just like them -- enjoying life and business on their own
terms.
You will find suppliers of all kinds of services at this site, but a main
focus is listing suppliers of raw materials, ingredients and packaging supplies. Think of our site as a
meca for people who are tired of using mass produced products in their daily
lives, and would rather create their own -- either for personal use or for
sale -- and in doing so, enhance their lives and the lives of people around
them.
What does this new breed of innovative "Indies" and entrepreneurs need? They need access to sources for the ingredients required to make their products; and they find those ingredients from the fastest, most user-friendly and reliable source on the Internet: MangoButter.com. MangoButter lists
over 550 suppliers in thousands of different listing combinations. Our site is "sticky," meaning users
page through our site at a rate of an average of over 30,000 page
views per month as users
search for and find the materials they need.
We frequently have visitors who stay as long as an hour searching for raw
materials and other supplies. MangoButter users can select from our carefully chosen categories of raw materials and supplies, or they can search for ingredients using key words. They can also choose from the Power Profile drop down menu of the industry's most well known and reputable suppliers, who are also members of the
Indie Beauty Network, the leading trade organization representing
Indie businesses around the globe. Users who are concerned about saving on shipping can use MangoButter's handy state/country search function. And while they are paging through our site,
they will view the sponsors of those suppliers whose brands are known as the most reliable and recognized sources.
Choose From These Topics To Learn More About How You Can Advertise On MangoButter.com
MangoButter Helps Advertisers Reach Their Target Market
MangoButter advertisers use our site to help build their brand as a leader in the handmade toiletries
industry, and to help increase their sales. Users come to our site to
make purchases. By reaching our highly targeted and specific niche market of handmade beauty enthusiasts, from beginners and hobbyists to leading manufacturers, MangoButer.com provides a compelling way for advertisers to reach an audience that is eager to do business online. MangoButter
offers advertisers benefits unavailable anywhere else. We bring you a highly
targeted audience that sees your ad on every page in our site,
thus increasing industry awareness of your brand. We
partner with our advertisers to stimulate interest and sales.
1. A highly
targeted audience. MangoButter users come to our site to do
business. That's their reason for visiting, so they are ready to make
a purchase once they find what they need. This translates into your ad
being viewed by a highly targeted group of users who are ready to purchase
when they arrive at our site. 2. Our page views are
your page views. Some Web sites offer you a very low yearly
rate for a basic listing on their site. They attract your attention by
indicating that they receive millions of page views at their site each
year. But if you want to know how your business benefits from their
traffic, you need to know how many page views occur at the page on
which your business is listed. At MangoButter, we make this
easy ... our page views are your page views. As a MangoButter
advertiser, if our site receives a million page views, your ad receives a
million impressions because it
appears on every page in the site, including the home page. And you
don't have to share your advertising spot with any other companies because
we don't rotate them. 3.
More than a business listing. MangoButter advertisers benefit by
purchasing a reserved spot for their ad only on each and every page of the
site. They don't share your ad spot with anyone else. There is
also a maximum of 9 ads (6 on the right and 3 at the top) throughout the
entire site so our advertisers' business' are highly visible to a very
targeted market. Since you're on each page in the site, including the
home page, no one has to "look for" you. You're always right
there. They don't need to remember the name of your business or where
you are or what you sell. You are right there at every page they
scroll through. Whether its business-to-consumer or
business-to business commerce, MangoButter.com is the Web site of choice for businesses that want to be highly visible and recognizable to their customers.
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MangoButter Users Are Loyal
MangoButter users trust the MangoButter brand in part because of its affiliation with the leading trade organization representing the handmade toiletries industry, the
Handmade Beauty Network. Our easy to remember name capitalizes on "Mango Butter," a popular raw natural material used in cosmetics, making our site easy to associate with the products our users make. We provide quality and quantity when it comes to toiletries-related supplies listings, and our visitors know that we deliver results. We update our listings and check our links frequently to minimize errors, eliminate broken links and keep the site fresh and timely.
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MangoButter Offers You A Way To Invest In The Future Of A Growing Industry
While reliable statistics are hard to come by, it is clear that the handmade toiletries industry is growing at a rapid clip. Consider the following:
- Our industry is on the rise! The December 2002 issue of Global
Cosmetic Industry Magazine states: "Many
consumers are looking for items produced on a smaller scale, even if
those products cost more money. ..." This is due in part to the
"trust factor; customers trust that products made a smaller
company will contain better ingredients than those produced by mass
market companies."
The
article continues: Whether
pursuing organic certification or developing handmade toiletries, it's a
promising bet that the combination of functional and emotional benefits
will compel consumers to start thinking green."
The Handmade
Beauty Network, the leading trade organization representing the interests of handmade toiletries manufacturers, which accepted its first membership application in 2000,
has grown to over 350 members at the start of 2003!
The Handmade Beauty Connection Online Newsletter, devoted to promoting the unique benefits of handmade beauty products, welcomed over 1,600 subscribers within its first year of
publication, and at the start of 2003, boasted nearly 4,000
subscribers. The Newsletter, which is 100% opt-in and maintains its subscribers with a very low unsubscribe rate.
MangoButter.com, launched in September 2000, enjoyed an average of nearly 50,000 Web page views from visitors in 13 countries within its first 60 days of operation, long before the site was even listed in major search engines.
Today, the site enjoys hundreds of thousands of page views per month
and users often spend well over an hour searching for, finding and
learning about the supplies they need to make their beauty products.
In May 1998, The Saponifier, a quarterly publication devoted to the handcrafted soap and toiletries industry, published its premier issue. Today, there are approximately 900 paid subscribers in the US, Canada, Australia, New Zealand and elsewhere.
Though the magazine has since ceased publication, it nevertheless has
played a significant role in the growth of the industry and will be
available soon in back issues for those of you who missed it!
In 1996, Storey Books, known for its herbal bodycare books, published 2 herb-related books containing bodycare recipes. In 1999, it published 20, and in 2000, it published dozens more.
The handmade beauty products industry is a force to be reckoned with in the beauty industry, and all signs point to continued growth into the new millennium. MangoButter will be there to encourage continued growth by making it easy for businesses and hobbyists alike to find the materials they need to make their own beauty products. In so doing, we bring our advertisers a highly
targeted group of motivated individuals who come to MangoButter for one reason: to discover and do business with the companies that supply the products they want to buy.
MangoButter.com attracts a new age of health enthusiasts who want to exercise their options by using healthier, more natural products on their skin. By and large, these people turn directly to the Internet for product information and online purchases.
Today's serious hobbyist is tomorrow's professional beauty products manufacturer. Today's small soapmaker is tomorrow's new industry trendsetter. With MangoButter.com, your message reaches these individuals who are just beginning to make choices about brands, products and ingredient sources in a market quickly flooding with suppliers. If you want your brand to be entrenched, now is the time to partner with us to make a powerful investment in your future revenue stream.
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Run Of The Site Advertising Offers Maximum Impact At A Competitive Price
Run of the site is our maximum widespread brand awareness program ensuring the highest exposure for your brand by showcasing your
button on every page within MangoButter.com, including front of site. Each time a user moves to another page within the site, your ad will be there
for them to view. Our ads increase your brand awareness across categories and search requests. Your run of the
site ad can be placed at the top of each page within the site in our micro-button ad spots
(88 x 31 pixels) and/or on the right side of each page in our larger button ad spots
(120 x 90 pixels).
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Advertising Rates
Ad Rates For Run Of The Site Ads Are:
Ads run on a six-month term. With our Pay-Per-Click Program, your ad will appear in the same position on each page within the site for the six-month
period
Prices are calculated based on a flat monthly fee, plus .05˘ per
click-through your ad receives. There is a 5% discount
off the monthly fee for advertisers that are members of HBN.
Button Ads - unlimited positions, numbered 1 and following from top to bottom:
Position #1 (top) - $50.00/month + .05˘ /click-through
Position #2 - $45.00/month + .05˘ /click-through
Position #3 - $40.00/month + .05˘ /click-through
Position #4 - $35.00/month + .05˘ /click-through
Position #5 - $30.00/month + .05˘ /click-through
Position #6 - $25.00/month + .05˘ /click-through
Position #7 - $25.00/month + .05˘ /click-through
Position #8 to end - $25.00/month + .05˘ /click-through
Micro Button Ads - 4 positions, numbered 1 through 4 from left to right:
Position #1 - $25.00/month + .05˘ /click-through
Position #2 - $25.00/month + .05˘ /click-through
Position #3 - $25.00/month + .05˘ /click-through
Position #4 - $25.00/month + .05˘ /click-through
As you can see, ads with higher visibility within a page are priced higher than
other ads. Thus, a Button Ad in the #1 position is priced higher than a Button Ad in the #5 position.
For example, if your $25 ad receives 200 click-throughs over a six-month
period, your price is calculated as follows:
$25 x 6 = $150 + $10 (for 200 click-throughs) = $160. At present, MangoButter does not offer rotating ads. This means that you do not have to share your ad space with any other business. Because your ad is not rotated with other ads, you are in essence the
exclusive owner of whatever space you choose for the entire period of time during which your ad runs there. Our Run Of The Site Ads are prefect for:
- Businesses that desire to entrench their brand as a leader in the
handmade toiletries industry
- Businesses with existing brand name recognition that desire to maintain their competitive edge
- New businesses with aggressive marketing campaigns that want to make a significant statement as they enter the industry by becoming a prominent player early on
Server & Traffic Statistics
MangoButter.com uses an independent third party firm for tracking advertising, and we provide our advertisers with monthly statistics that complement their own tracking mechanisms to track ad progress. Independent verification of our traffic statistics are available upon request.
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Changing Your Ad In The Midst Of An Advertising Period
During the course of your advertising period, we will alter or replace your ad and/or change the URL with which it links, upon request for a fee of
$25 per revision. This is done on a case-by-case basis, so please advise us if you require this service.
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Ad Characterististics
MangoButter adheres strictly to these requirements for all ads. If your ad does not meet these requirements, it will be rejected and we will notify you of what you will need to change in order for your ad to appear on the site.
1. Ads must not contain any profane, illegal, obscene, racist, hateful,
fraudulent, pornographic, sexually explicit or otherwise objectionable
material. MangoButter reserves the right to reject any ad at its discretion.
2. All ad images must be in GIF or JPEG format. If an ad is to be animated, it must be submitted as a single animated GIF file.
3. An ad file size must be no greater than 20k. We will not accept ads
larger than 20k because they adversely affect the load time of our Web site.
Click here fore tips on creating effective
Internet ads and minimizing ad file size.
4. Micro Button Ads must be 88 x 31 pixels. Button Ads must be 120 x 90 pixels.
Ad Design Services
At present, MangoButter does not offer ad design services. If you are a member
of the Handmade
Beauty Network, Kim Baron of Fallen Muse Webworks will create an ad for you at a
significantly discounted price.
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Sending Us Your Ad
Ads are run on a first come, first served basis. To send us your ad, please complete and submit the form below. We will respond to you within 24 hours with specific information related to your inquiry.
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